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Sweetgreen is undoubtedly one of the healthiest fast food options In the US, but this is one of the most expensive. Salads cost an average of about $ 16, but the company’s CEO encourages customers to think beyond today’s cost of eating and instead consider the long -term impacts of what you eat.
Consumer confidence decreases – and for good reason. Since 2020, the prices of goods have jumped over 23%and there is a fear of the new tariff policies of President Donald Trump, as well as inflation.
But one CEO calls on consumers to think beyond today’s price of their product, supporting the long -term benefits it can bring. Sweetgreen CEO Jonathan Naman told New York Times That when you think about the price of something, you sometimes have to think about the total price of it.
“There is the price for you, but when you eat certain things, what is the price for your health? What is the price of the environment?” -said Neman, who started the fast-paced salads chain in the mid-2000s while being a student at Georgetown University. The company became public at the end of 2021 and now has 250 seats in the United States – and aspirations to turn the brand The Starbucks of Salad.
Neman and his business partners Nicolas Jameth and Nathaniel Ru opened their first sweet cabbage near the campus in Washington, Colombia County, in 2007. It was only about three years after the documentary premiere Super size me, which began conversations about the short and long -term effects of traditional American fast food.
“We would reject the fast food from the previous generation,” Nerman told NowS
But healthier options inevitably mean a higher price -and subsequently the price for users. The average salad of sweet green costs about $ 16, according to Eater, while the average price of Big Mac Mac is about $ 10.
“People pay not only for the quality of the taste in the food, but also for the fact that it is done by hand, the fact that we pay our farmers and the members of our team,” Nerman told Naman to NowS
However, Sweetgreen uses fresh farms and produces partners, and the menu is largely made up of vegetables, cereals and proteins, although they recently released fried potatoes, which have about 160 fewer calories than McDonald’s fried potatoes. The company also advertises in advertising that fried potatoes have only five ingredients, while competitors include litan of unrecognizable additives.
“Most companies process their food centrally and send it around the country,” Neman told Wall Street Journal In 2024, “To maximize taste and freshness, we believe that food must be prepared closer to where the guests eat the food.”
